126
Social Posts
0
Impressions
23.8K
Engagements
About This Project
‼️ NOTE: PORTFOLIO FINALISATION STILL IN PROGRESS ‼️
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Industry: Gaming & Esports / Wagering
Duration: 3 Months
Services Provided: Social Media Management, Community Management, Content Strategy
Project Contributors: Bence Kalyo
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Overview:
Sweatbet is a gaming and esports wagering platform combining competitive gaming, skill-based wagering, Pick'ems, giveaways and community-driven experiences.
STRAVOUS worked with Sweatbet for three months, focusing on building its social media presence, increasing community engagement and creating campaigns designed to attract and retain users across key social platforms.
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What We Did:
STRAVOUS managed and developed content across multiple social channels, adapting the content strategy to each platform and its audience. We also configured Sweatbet's Discord server and brought in incentives that maximises community building and engagement.
Our work included:
- Content planning and scheduling
- Social media management
- Gaming and esports-focused content
- Promotional campaigns
- Community management and engagement
- Giveaways and competitions
- Campaign performance analysis
- Audience growth initiatives
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Campaigns & Activations:
Throughout the collaboration, STRAVOUS developed and supported multiple community-focused activations designed to encourage participation and increase awareness of Sweatbet.
• Giveaways
We developed giveaway campaigns designed around simple social actions such as following, liking and reposting. The aim was to bring new users to the platform.
The campaigns were continuously reviewed and adjusted based on platform performance and audience behaviour.
• Community Events
We also supported recurring Discord activities designed to increase participation within the Sweatbet community.
One of the initiatives generated 515+ messages and 100 new members during its first month and contributed to a 20.2% increase in new-member retention.
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Key Results & Performance:
X was the strongest-performing platform during the engagement, generating significant reach and audience growth.
👥 5,095 New Followers
📊 503,692 Impressions
📈 3.1% Engagement Rate
✍️ 15,657 Engagements
👤 2,387 Profile Visits
🗨️ 5,152 Replies
💟 5,494 Likes
🔁 2,298 Reposts
🎗️ 268 Bookmarks
Results shown represent performance recorded during STRAVOUS' three-month engagement.
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What We Learned:
Not every platform or campaign performed equally, which gave us valuable insight into what resonated with the audience and where improvements were required.
• Platform-Specific Strategy Matters
Performance varied considerably between platforms, reinforcing the importance of adapting content and campaigns to the behaviour of each individual audience.
• Reduce Friction
Campaign mechanics were continuously refined to make participation as simple as possible, particularly on platforms where additional actions could negatively affect reach.
• Incentives Influence Participation
Community campaigns demonstrated that the attractiveness of an incentive can have a significant impact on participation rates.
• Test, Analyse, Adapt
Rather than relying on a single content strategy, we continuously evaluated campaign performance and adjusted our approach based on the available data.
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The Outcome:
While performance varied across platforms, the engagement provided Sweatbet with consistent social media management, campaign execution and community support throughout the three-month collaboration.
The strongest results came from X, where STRAVOUS generated 500,000+ impressions and 5,000+ new followers, alongside thousands of engagements and more than 2,300 profile visits.
More importantly, the project allowed us to identify which content formats, campaign mechanics and incentives were most effective for the target audience, and where future campaigns could be improved.
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STRAVOUS × Sweatbet
All figures represent verified results available to STRAVOUS from the engagement period.
