3
Social Posts
33.7K
Impressions
1.9K
Engagements
About This Project
Industry: Gaming Peripherals & Hardware
Duration: 2 Weeks
Services Provided: Social Media Management, Influencer Marketing, Paid Advertising
Project Contributors: Bence Kalyo, Vivien Pálfi
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Overview:
MadMouse is a gaming peripherals brand specialising in high-quality mousepads with distinctive designs. Originally established in Serbia, the company built a reputation within the local gaming community before setting its sights on the Hungarian market.
STRAVOUS partnered with MadMouse to support its expansion into Hungary through a targeted promotional campaign focused on increasing brand awareness, introducing its products to new audiences and leveraging established creators within the Hungarian gaming and esports community.
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What We Did:
STRAVOUS identified and coordinated partnerships with five Hungarian gaming creators and streamers, leveraging our connections within the local gaming and esports scene to introduce MadMouse products to relevant audiences.
The campaign featured:
- Karthas
- WeenDeax
- Kim
- sl3nd
- SoFifi
Each creator promoted the products through their respective channels, helping MadMouse reach gaming audiences through established and trusted community figures.
One of the campaign's highlights was a giveaway hosted by WeenDeax, which attracted participation from over 162 members of his community.
• Promotional Video Production
STRAVOUS developed three promotional campaign videos designed to showcase MadMouse's products and support paid advertising efforts.
The creative approach focused on three key principles:
- Strong hooks: Capturing attention within the opening moments.
- Problem-solution messaging: Communicating product value through relatable gaming scenarios.
- Creativity and humour: Making promotional content engaging and relevant to the target audience.
The videos were developed for promotional use, with an emphasis on capturing attention and encouraging interest in the products.
• Social Media & Paid Advertising
The campaign combined influencer-generated content with promotional video assets to support MadMouse's Hungarian market entry.
Our work focused on coordinating creator promotions, developing campaign content and preparing advertising creatives to help the brand establish visibility among Hungarian gaming audiences.
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Campaign & Activation
• Objective: Increase brand awareness and introduce MadMouse gaming mousepads to the Hungarian gaming community.
• Execution: STRAVOUS coordinated five influencer partnerships, produced three promotional videos for paid advertising and supported product promotion across multiple social media platforms.
The campaign also incorporated a community giveaway to encourage participation and generate additional interest in the products.
• Outcome: Influencer content generated more than 33,600 views across the reported platforms, while the giveaway attracted over 160 participants from a creator's community.
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Results & Performance:
Influencer-generated content across multiple social media platforms delivered the following reported results:
📊 33,600+ views
💟 1,610+ likes
🗨️ 200+ comments
🎁 160+ Giveaway Participants
Available TikTok analytics also showed:
📈 6% Engagement Rate
🎗️ 70+ saves
🔗 20+ shares
The results demonstrate the campaign's ability to generate visibility and audience interaction through creator-led product promotion.
*Important note: Due to limited access to complete analytics and platform data, these figures represent only the available reported results. They exclude the three promotional videos and stream VODs, but include influencer content across the reported platforms. TikTok-specific metrics are identified separately.
• Creative Execution
For the three promotional videos, STRAVOUS focused on combining product-focused messaging with entertaining, audience-relevant creative concepts.
Rather than relying solely on traditional product promotion, the videos were designed to capture attention through strong opening hooks, relatable problems and creative storytelling.
The videos also served as advertising assets for MadMouse, giving the brand additional promotional material to support its market expansion efforts.
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The Outcome:
Through a combination of influencer partnerships, promotional video production and social media campaign management, STRAVOUS supported MadMouse's introduction to the Hungarian gaming market.
The two-week engagement brought the brand into contact with new gaming audiences through five local creators, generated **33,600+ reported views** from influencer content and facilitated a community giveaway with more than 160 participants.
The project demonstrated the value of combining local creator relationships with creative promotional content to support a gaming brand's entry into a new market.
STRAVOUS × MadMouse
