76
Social Posts
360.0K
Impressions
5.3K
Engagements
About This Project
Industry: Gaming & Esports
Duration: 4 Days
Services Provided: Social Media Management, Live Event Coverage
Project Contributor: Bence Kalyo
---
Overview:
Night Shift Productions partnered with STRAVOUS to deliver live social media coverage on X for the Night Shift × Trolli Tournament, a Deadlock competition featuring a $20,000 prize pool and top-tier teams.
At the time, the tournament was one of the largest Deadlock events, bringing together competitive teams across two regions.
The four-day engagement covered two days of competition in Europe and two days in the Americas, with a focus on delivering timely updates, highlighting key moments and engaging the Deadlock community throughout the event.
---
What We Did:
STRAVOUS managed live coverage on X throughout all four days of competition, delivering consistent updates to keep the audience informed and engaged.
Our work included:
- Live match updates and tournament coverage
- Real-time social media publishing
- Audience engagement and community interaction
- Coverage of key tournament moments
- Consistent content delivery across both regional competitions
---
Campaign & Activation:
• Objective: Increase tournament visibility, engage the Deadlock community and strengthen the event's social media presence throughout the competition.
• Execution: STRAVOUS delivered four days of live coverage across the European and Americas regions, publishing real-time updates and tournament content tailored to the audience.
• Outcome: The campaign generated significant audience growth and engagement within a short timeframe, establishing a strong initial benchmark for STRAVOUS' live esports coverage services.
---
Results & Performance:
Across four days of live coverage, STRAVOUS delivered the following results on X:
👥 641 new followers
📊 366,000+ impressions
📱 76 posts
🔁 206 reposts
💟 5,000+ likes
🗨️ 66 replies
👤 2,900+ profile visits
🔗 53 shares
📈 8% overall engagement rate
These results demonstrated the potential of consistent, real-time social media coverage to generate audience engagement during a major competitive gaming event.
The campaign also contributed to increased visibility for the tournament and the Night Shift Productions Deadlock account during a period of rapid growth for the game.
Figures represent reported performance across the four-day coverage period.
---
Client Feedback:
Jake Lyon (@jakeow), working as Caster & Talent, shared the following feedback on STRAVOUS' work:
> "STRAVOUS hit the nail on the head for our event. Professional and consistent, but also really understood the tone and style that resonates with our particular audience. Looking forward to working together again soon."
The feedback highlighted STRAVOUS' ability to deliver professional, consistent coverage while adapting content to the tone and expectations of a specific gaming community.
---
The Outcome:
As STRAVOUS' first agency project, the Night Shift × Trolli Tournament established an early foundation for our live esports social media coverage services.
Within just four days, we generated 366,000+ impressions, 641 new followers and an 8% engagement rate, demonstrating our ability to execute consistent, audience-focused coverage under the fast-paced demands of live competition.
The collaboration also provided valuable experience in real-time content publishing, esports audience engagement and tournament coverage across multiple regions.
STRAVOUS × Night Shift Productions
