About This Project
Industry: iGaming & Esports
Duration: 1 Month
Services Provided: Social Media Management
Project Contributors: Bence Kalyo, Vivien Pálfi
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Overview:
Dixy is a CS2-themed gaming platform operating within the Counter-Strike gaming ecosystem, offering experiences similar to platforms such as Hellcase and CSGORoll.
STRAVOUS partnered with Dixy for a one-month engagement focused on increasing brand visibility, strengthening social media engagement and driving new user registrations.
The campaign spanned Instagram, X and TikTok, combining platform-specific content strategies with collaborative activations to reach relevant gaming audiences and support Dixy's user acquisition objectives.
A key advantage was Dixy's partnership with BC.Game, which enabled collaborative content, joint giveaways and live coverage surrounding BC.Game's Counter-Strike team.
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What We Did:
STRAVOUS managed Dixy's social media presence across Instagram, X and TikTok, developing and publishing content designed to increase visibility and encourage audience interaction.
Our work included:
- Social media content planning and publishing
- Platform-specific content strategies
- Community engagement and interaction
- Promotional campaigns and giveaways
- Collaborative content with BC.Game
- Live coverage surrounding BC.Game's tournaments
• Influencer Marketing & Partnerships
The campaign incorporated collaborative activations with BC.Game, leveraging the partnership between the two brands to expand content distribution and reach additional audiences.
These activities included joint giveaways, collaborative social media posts and content connected to BC.Game's Counter-Strike team.
The collaboration helped amplify Dixy's promotional activity by introducing its content to audiences beyond its own social media channels.
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Campaigns & Activations:
BC.Game Collaboration
• Objective: Expand Dixy's reach through an established gaming brand partnership and introduce its content to a wider Counter-Strike audience.
• Execution: STRAVOUS supported collaborative posts, giveaways and live coverage content associated with BC.Game's Counter-Strike team.
• Outcome: The collaboration contributed additional reach to the campaign, particularly on Instagram, where joint publishing formed part of the overall content output.
Multi-Platform Growth Campaign
• Objective: Increase brand awareness, encourage audience engagement and generate new registrations.
• Execution: STRAVOUS published platform-specific content across Instagram, X and TikTok, adapting promotional messaging to each platform's content environment.
• Outcome: Instagram delivered the strongest social media performance, generating more than 1.78 million views and 75,350 interactions. Across the engagement, the campaign also generated 2,708 new platform registrations.
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Results & Performance:
• Instagram
Instagram was the standout channel during the engagement, delivering substantial visibility and audience interaction within one month.
📱 47 posts created (+19 by BC.Game)
👥 1,112 Followers (+953 New)
📊 1,789,191 Views
👉 75,350 Interactions
💟 70,808 Likes
🗨️ 1,245 Comments
🔁 249 Reposts
🔗 2,232 Shares
🎗️ 1,200 Saves
👤 9,091 Profile visits
The results demonstrated Instagram's potential as a key channel for reaching gaming audiences and generating engagement around Dixy's content.
• X (Twitter)
X provided a platform for ongoing promotional content and community interaction.
📱 58 posts created
👥 6,200 followers
📊 240,520 Impressions
🔁 725 reposts
💟 2,908 likes
🗨️ 638 replies
👤 1,141 profile visits
🔗 34 shares
📈 2.3% engagement rate
X offered greater flexibility for promotional content than some other social platforms, making it a useful channel for promotion-focused campaigns.
• TikTok
TikTok provided an additional channel for short-form promotional content, although restrictions on promotional material presented challenges for this type of campaign.
📱 15 posts created
📊 28,800+ Views
👤234 Profile Views
💟 880 Likes
🗨️ 19 Comments
🔗 57 shares
• User Acquisition
Beyond social media performance, the campaign generated a measurable acquisition outcome. During the one-month engagement, 2,708 new registrations were recorded on the Dixy platform.
This provided a direct measure of registration volume alongside the campaign's social media reach and engagement results.
*Registration figures reflect the reported total during the engagement period. Deposit data was unavailable.*
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Challenges & Key Takeaways:
• Platform Restrictions
One of the main challenges was the increasing restriction of promotional gambling content across social media platforms.
TikTok presented greater limitations for this type of promotion, while X offered more flexibility. This reinforced the importance of adapting campaign execution to each platform's policies and content requirements.
• Collaborative Distribution
The BC.Game partnership provided an additional distribution opportunity through joint content, giveaways and Counter-Strike-related activations.
The Instagram results highlighted the value of combining owned-channel publishing with collaborative content to expand potential audience reach.
• Platform-Specific Performance
Results varied considerably across channels, with Instagram delivering the strongest reported visibility and interaction.
The engagement reinforced the importance of evaluating each platform independently rather than relying on a single approach across every channel.
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The Outcome:
During the one-month engagement, STRAVOUS supported Dixy's social media presence across Instagram, X and TikTok, combining regular content publishing with collaborative activations involving BC.Game.
Instagram generated 1.78 million views and 75,350 interactions, while the campaign recorded 2,708 new platform registrations during the same period.
The project demonstrated STRAVOUS' ability to coordinate multi-platform social media activity, leverage gaming partnerships and support audience acquisition within the Counter-Strike ecosystem.
STRAVOUS × Dixy
